Gucci always likes to draw its way different on campaigns. Every year it works with different models and photographers. Gucci Pre-Fall 2012 Campaign’s photographers were Mert & Marcus. After they shined on Versace’s Candice Swanepoel campaign, we all waited they will be chosen for Gucci and it’s now true. Mert Alas and Marcus Piggott are really knows what a high-fashion brand owners and customers wait from a new campaign. Their model choice is also great for this campaign. Sharp and unique faces like Karmen Pedaru, Staffan Lindstrom and Nadja Bender are really great. It’s easy to say that Mert & Marcus like darker atmospheres and sophisticated details in their photo shots.
Gucci Pre-Fall 2012 Campaign is an identical copy of their signature works. From blouses to jumpsuits, all photos are shouting the Versace brand’s style.
Campaign took lots of good critics from magazines and fashion writers. Especially usage of red and electric blue is great discovery. Only bad critics come for music usage. It was so 60s that making hard to concentrate video at first minutes.
Photos of campaign were also great. I loved all photos but a photo was unique. It’s Karmen Pedaru wearing a unique off the shoulder dress. Also her high heel platform sandal on madison stud style is great. Nadja Bender is completing the photo with her single breasted jacket. Her tie neck shirt, butterfly motif brooch and garcon pant are also great. Two beautiful girls are completing their beauty with same high heel platforms.
It’s a classic that all women from Gucci campaigns have impressive eyes and Gucci likes to see them watching the customers deeply in photos. I think it’s a commercial thing that takes attention.
Gucci Pre-Fall 2012 Campaign is giving lots of about new season’s fashion. Especially oversized handbags are first in a campaign but now it’s also possible to see them in other brand’s campaigns hence. Also straight trousers and burnt brown color palette will be most fashionable icons of next season.
Gucci loves details on Campaigns and they choice last year’s definitely best hairstyle Luigi Murenu for this campaign. Girls are like mermaids with these hairstyles and it’s adding something unique to campaign.
Maybe it’s some hard to say Gucci Pre-Fall 2012 Campaign is over sexy or fashion breaker. But it’s bringing something new to 2012 fashion. Especially color palette on red and orange will designate all fashion palette in 2012.
Photo courtesy of Gucci