Hello girls. Today we will talk about 30s chaotic events and their effect to fashion. 30s fashion is a good example for that fashion never stops or pauses because it’s the nature of human. 30s was one of the most chaotic decades in modern history. 1929 American stock market failure hit the America and world. It was such a big economic crisis that millions of people were close to starving. The Great Depression created a big trauma in every bit of world from social life to fashion. World War II was coming with a huge noise but there were also new technological developments like radio and film. Main effect of 30s in women fashion was returning to first period of 1830s. 1900s powerful woman image was destroyed by economic crisis and starvation. Women again started to wear more feminine dresses. Waistline curves were the symbol of this decade. Also new technological developments made stronger perms available. Plate shaped small hats became more popular than cloche hats. Red was the most popular color especially for night dresses.
30s women daily wear fashion was different than older decades. In the first period of 30s, women were important and daily wear was what women must think attentive. But 30s war and crisis atmosphere made the men more important and women didn’t need to wear special things for daily life. In the last years of 1930s there were new fabrics used for dresses like metallic lame and glass beads which was making the dresses more shimmering.
30s was a “seeking something new” years for men fashion. Fashion brands tried everything from cloche skirts to high waist pants in 30s for men. Economic depression was going deeper every day and over 7 million men were out of their work. But America was trying to stand strong against the world especially in image.
Lots of companies were closed and only a few ones were working. It made the jobs more precious and modern business life’s importance aroused. So men started to wear more formal and professional dresses. Firstly this men fashion started on work but then spread to daily wear.
“London cut” became successful. Main idea on London Cut was tapering sleeves from shoulders to waist. Big pockets were also a good detail for London cut. Also there was a gangster influence for men in 30s. Street men wore gangster like dresses and intellectual men wore “Broadway style” dresses. Materials like gabardine and Saxony firstly became popular in 30s.